Schaik NY is a bespoke New York based development firm. We developed a brand identity to reflect the heritage of development, from the city in which the company was born. The logo’s extended “H” forms the shape of the infamous i-beams that became New York construction icons in the 1930’s in photographs such as “Lunch atop a Skyscrapper” during the build of 30 Rockefeller Plaza.
Branding, Collateral, Creative Direction
White printed cover letters for all business operations.